In conjunction with IPG’s adoption of the UN Global Compact’s Women’s Empowerment Principles (WEPs) the IPG Women’s Leadership Network (WLN) will introduce the “She Has a Point” campaign to help bring the Empowerment Principles to life.

 

“She Has a Point” is a global integrated program to further empower IPG’s female talent, which makes up approximately 55% of its workforce, to increase their professional visibility in earned and owned media.

 

The program includes a social media campaign, video content and a website that highlights the business perspectives of senior women leaders across IPG. The website showcases global female leaders and provides downloadable campaign activation materials for local markets.